Beetlejuice Is Back: The Wildest Merch We Actually Want

There are sequels that arrive with a whimper, and then there are sequels that show up like a striped ghost demanding attention. More than 35 years after Michael Keaton first played the crude, fast-talking bio-exorcist, “Beetlejuice Beetlejuice” is finally in theaters. The film brings back Winona Ryder, Catherine O’Hara, and the kind of practical weirdness that made the original an unlikely classic. But let’s be honest: a movie like this doesn’t end when the credits roll. It follows you home in the form of merch.

And this time, the merch is gloriously out of control.

You don’t have to search hard to find black and white stripes, Sandworms, and copies of the “Handbook for the Recently Deceased” slapped on almost everything. The real challenge is figuring out what’s actually worth buying — not just for superfans, but for people who appreciate a good mix of nostalgia and practical use.

The Squishmallow Situation

Let’s start with the obvious: Squishmallows. These plush collectibles have been taking over bedrooms for years, and the Beetlejuice versions are ridiculously cute. The 10-inch Beetlejuice Squishmallow is officially licensed by Warner Bros. and made from ultra-soft material. The brand describes them as perfect “cuddly companions for long flights, comfy nights” and even seances. That last part feels appropriate.

What makes this one work is the design. It keeps the character’s pale face and wild hair without turning him into something scary. He looks less like a demon and more like a guy who accidentally slept through an exorcism. If you want to lean harder into the film’s creature feature side, there’s also a Sandworm version. It has the black and white stripes, red eyes, and a mouth full of fangs — but somehow still lands in the “aww” category rather than the “run” category.

Practical Weirdness: Signs, Backpacks, and Pillows

Not every piece of merchandise has to sit on a shelf. Some of it actually serves a purpose.

Spirit Halloween’s Beetlejuice LED Marquee Sign is a good example. It’s modeled after the sign from the original movie, the one that points toward the afterlife’s most unreliable freelance ghost. It can light up a room or work as part of a larger Halloween setup. Pair it with a “Here Lies Betelgeuse” headstone and your front yard suddenly has a storyline.

Then there’s the Handbook for the Recently Deceased Mini Backpack. This is where the merch gets genuinely clever. The bag looks like the infamous book from the film, complete with a Sandworm wrist strap and a zippered main compartment. One reviewer noted it’s “perfect for carrying my phone and a few other items like my charger, wallet, phone stand, and couple other things.” That’s not just fan service — that’s an everyday bag disguised as a prop.

If you prefer your fandom in pillow form, Franco Collectibles makes a throw pillow shaped like the same book. It’s soft, supportive, and works for travel. There’s also a Sandworm pillow for those who want their couch to look like it’s being slowly consumed by Saturn’s least friendly resident.

The Unofficial Official Card Game

Mattel’s UNO Beetlejuice edition might seem like a cash grab at first glance. But there’s more thought here than you’d expect. The cards feature Michael Keaton, Winona Ryder, Catherine O’Hara, Jenna Ortega, Monica Bellucci, and others from the new film. It’s playable with 2 to 10 players, ages 7 and up, so it works for families and adult game nights alike.

The real hook is the specialty rule inspired by the movie. The game doesn’t just reskin the classic UNO deck; it changes the way you play just enough to feel tied to Beetlejuice’s chaotic energy. For anyone who grew up yelling “UNO!” at a sibling, adding a little ghost-world chaos feels oddly right.

Wearable Sandworms and Desk Globes

Now for the sunglasses. Sun-Staches released Official Sandworm Sunglasses, and they are exactly as ridiculous as you’d hope. The one-size-fits-all frames are black and white striped, with a Sandworm’s open mouth at each corner. One happy customer wrote, “These sunglasses are an absolute blast to wear. They perfectly capture the quirky, iconic style of the Sandworm from Beetlejuice.”

Are they practical for driving? Probably not. Are they perfect for a Halloween costume or a themed party? Absolutely. That’s the point.

For something subtler, Silver Buffalo’s 4-inch Sandworm Snow Globe brings a little glittery chaos to a desk or shelf. It features the creature in water filled with golden glitter, sitting atop a spiraled black and white tail. It’s small enough to fit in an office space without screaming for attention, but strange enough to make coworkers ask questions.

Collectors, Puzzles, and Lydia Deetz

Funko Pop collectors already know the drill: a new movie means new figures. The Beetlejuice Beetlejuice line includes five characters, including Beetlejuice, Astrid, Delores, Bob, and Lydia Deetz. The Lydia figure is particularly good. She’s modeled after Winona Ryder’s appearance in the sequel, still sporting those iconic bangs and all-black wardrobe. She stands in front of a TV set showing “Ghost House with Lydia Deetz,” which is a nice nod to where the character ended up decades later.

For people who prefer puzzles over plastic figures, Quarius made a 1,000-piece collage jigsaw featuring Beetlejuice front and center, with the sign, headstone, Sandworm, Dante’s Inferno club, and the Deetz home behind him. It’s the kind of puzzle that looks good enough to frame after you finish it — assuming you have the patience to find all the black and white pieces first.

Why This Merch Wave Feels Different

Hollywood has been milking nostalgia for years. Most of the time, the merchandise feels lazy — a logo slapped on a mug, a generic T-shirt with a quote. But the Beetlejuice Beetlejuice wave has a different energy. It leans into the film’s weirdness instead of smoothing it over. A Sandworm Squishmallow shouldn’t work, but it does. A backpack shaped like a book about death shouldn’t be practical, but it is. UNO with a movie-inspired rule shouldn’t feel fresh, but it manages to.

Part of that is because the Beetlejuice brand has always been a little subversive. It’s not a superhero franchise. It’s a story about death, bureaucracy, and a ghost who can’t stop running his mouth. The merch reflects that. It’s strange, playful, and occasionally absurd. In other words, it’s exactly what fans wanted.

So whether you’re filling a shelf with Squishmallows, lighting up a Halloween display, or just looking for a new game night staple, there’s something here worth taking home. Just don’t say his name three times while you’re adding items to your cart.

What’s the first piece of Beetlejuice merch you’d actually buy — or are you waiting for the inevitable Sandworm body pillow?

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