The Hypercar CEO’s Daily Driver: Why Mate Rimac Chooses the E39 M5 Over Everything Else
In an industry defined by the pursuit of the absolute bleeding edge—where zero-to-sixty times are measured in fractions of a second and electric motors are replacing cylinders—it is rare to see the “architect” of the future look back. Yet, Mate Rimac, the CEO of the Rimac Group and the man currently steering the fate of both Rimac Automobili and Bugatti, has been spotted commuting to his office in a machine that feels like a deliberate recalibration: the BMW E39 M5.
A Collection Built on Mechanical Heritage
For someone who has access to the most advanced electric hypercars and the pinnacle of W16 Bugatti engineering, Mate Rimac’s choice of daily transport says everything you need to know about his personal mindset. His private collection isn’t just about speed; it’s about the “mechanical heritage” of the late 90s and early 2000s. Alongside his modern exotics, he maintains an E30 M3 Evo II, an F90 M5, and a BMW Z4 M Coupe.
When Rimac was filmed recently arriving at his office, tossing his work bag into the back of his classic E39, he wasn’t just driving a car—he was engaging in a ritual. He was opting for a machine that offers a manual transmission, a naturally aspirated V8, and a steering system that relies on hydraulic feel rather than digital interpolation.
The Taste of the Modern Enthusiast
The reaction from the enthusiast community has been unanimous: this man has taste. In a digital age where the car industry is increasingly moving toward autonomous software and sterile, silent performance, the E39 M5 stands as a “being” with a pulse.
For an executive who is building the next generation of electric hyper-performance, driving an E39 isn’t a contradiction; it’s a form of professional maintenance. The E39 provides the “analog feedback” that the modern, screen-filled office environment lacks. It is the perfect mechanical antidote to the future he is helping to build.
The BeingsMag Perspective: Why the E39 Remains Unmatched
At BeingsMag, we track the legends that don’t fade, and the E39 M5 has officially become the “daily driver” for the world’s most innovative automotive minds. It is a vehicle that rewards the driver with a level of engagement—the weight of the shifter, the feedback through the steering rack, the roar of the S62 V8—that simply cannot be synthesized by an algorithm.
Mate Rimac’s choice validates what enthusiasts have known for years: no matter how fast the future gets, there will always be a place for the quintessential machine. It is a reminder that even at the highest levels of the hypercar industry, the most “advanced” experience is often the one that forces you to be a human being, not just a passenger.
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